If you listen to any podcast, by now you’ve heard of meal kit delivery services. It seems like most podcasts can’t go more than one episode without advertising one of them.
And there are many: Plated, Home Chef, Terra’s Kitchen, Chef’d, Blue Apron, Purple Carrot, Green Blender, Green Chef, Red Kitchen, Orange Chef, Turquoise Lettuce, Violet Toaster… OK, I made up the last four. There certainly are some naming conventions with meal kit deliveries.
Basically, what happens is you sign up for a plan. You pay a certain amount each week, and they send you all the food needed for a couple meals for a certain number of people. They send you exactly as much food as you need. No more, no less, so there is no need for any grocery shopping.
I like to cook, but these services never sounded very appealing. I’m one of those weirdos who likes to go to the grocery store. I like seeing the selection, checking prices, picking the freshest food on display, the whole routine of it.
But there is something appealing about getting just the amount you need for a recipe. How many times have I bought more than I needed, simply because the item doesn’t come in smaller sizes. I have rows of spice containers that only have one teaspoon taken out of them. I’ve wasted more bread than I care to admit, until I finally admitted that I need to freeze the loaf since I never eat more than a few slices in a week.
So when a stranger accidentally sent me a coupon for HelloFresh*, I jumped at the opportunity to try it out. And I needed that coupon…
Because HelloFresh is expensive, guys!
The cheapest plan right now is $59.99 per week, which is three meals for two people, so six meals total. That’s almost $10 a meal. They try to sell you this as, “It’s only $10 a meal! Cheaper than a restaurant!” when all I hear is “$10 per person is waaay more than I have ever paid for a meal I cooked myself!”
They probably assume their customers have no idea how much food costs in terms of meals. So using my admittedly restricted sample size of one week of Hello Fresh, I wondered how much more these meals cost than if I had bought the food at the grocery store. The extra amount paid is your convenience cost for not going to the store, and dealing with the extraneous ingredients, I guess. Continue reading